Sanity is an Australian chain of music and entertainment stores and is the country's second largest retailer of recorded audio and video discs. It is privately owned by Ray Itaoui, and as of March 2015, Sanity comprises 155 outlets across every state and territory. The brand specialises in the sale of CDs, DVDs, Blu-rays and related merchandise and accessories, sold from its network of stores and website. The Sanity brand was owned and conceived by Brazin Limited from 1992, before being folded into in 2006, then became a company in its own right after it was divested to Itaoui in 2009.