The post-network era, also known as the post-broadcast era, is a concept that was popularized by Amanda D. Lotz. It denotes the period that followed an earlier network era, television's first institutional phase that started in the 1950s and ran through to the mid-1980s, and television's later multi-channel transition. It describes a period that saw the deterioration of the dominance of the Big Three television networks: ABC, CBS and NBC, and follows the creation of a wide variety of cable television channels that catered specifically to niche groups. The post-network era saw the development of networks that deliver a wider diversity of programming choice, less constraints on a consumers choice of medium, decentralization of the location of viewing, and freedom of choice over time of viewi
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