Momentum Pictures is a film distributor and a subsidiary of Entertainment One, itself part of Hasbro. Prior to 2013, it was a brand of Canadian distributor Alliance Films used for its releases in the United Kingdom, and was one of the leading independent distributors in the UK and Ireland. Following eOne's purchase of the company, Alliance and its divisions were folded under the eOne brand. The Momentum brand was revived in 2015 as part of a venture with Orion Pictures to jointly acquire films for distribution in North America and international markets.