MarketFair (also referred to as MarketFair Mall) is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address. It is located along U.S. Route 1, between New York City and Philadelphia. About 83,000 cars pass by every day. The anchor stores are AMC Theatres, Eastern Mountain Sports, Jos. A. Bank, Pottery Barn, LensCrafters, and Barnes & Noble.