MLB Advanced Media (MLBAM) is a limited partnership of the club owners of Major League Baseball (MLB) based in New York City and is the Internet and interactive branch of the league. Robert Bowman, former president and CEO of MLBAM, indicated in May 2012 that MLBAM generates around $620 million a year in revenue. Forbes went as far as calling the company "the Biggest Media Company You've Never Heard Of".