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About: Kevin Roberts (businessman)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : dbo:Insect, within Data Space : dbpedia.org:8891 associated with source document(s)

Type: Thingfoaf:Personpersondul:NaturalPersonEukaryotePersonHumanAnimalanimaleukaryotespeciesschema:Personinsect New Facet based on Instances of this Class

Kevin John Roberts CNZM (born 1949) is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.