Keith L. Craig is a former Disney Film Distribution Executive that worked in Burbank, California, at Walt Disney Studios managing Central Division theatrical sales and distribution for Walt Disney Studios Motion Pictures in 20 theatrical demographic market areas, and was part of the team who worked on the execution of the distribution strategy for all titles including Marvel, Lucasfilm, Pixar, etc. It was that overall strategy that led Disney to an industry domestic record of $3.7billion in 2019, propelled by Avengers: Endgame ($858.3M),The Lion King ($543.6M), Star Wars: The Rise of Skywalker ($515.2M) among many other franchise titles, as well as setting previous $3 billion annual domestic B.O. records two previous times including 2018.Craig's theatrical distribution career at Disney als