Geno Arce (born 1964 in Portland, Oregon), started playing bass in the clubs at age 16 opening for bands like Black 'n Blue and Fire Eye. Graduating from high school in 1982, he joined the navy and did his stint for his country. After receiving an honorable discharge, he returned to Portland for a short while and then relocated to Phoenix Arizona. While in Phoenix Geno performed on the local scene and in Los Angeles with the bands "Syngin, SX, and Box of Cherries, which later became "The Einsteins."