Ejido Eréndira is a small community located in the municipality of Ensenada in the state of Baja California. It is 100 km south of the city of Ensenada. It has a population of 1,461 people most of whom make a living by fishing. Another approximately 1,500 seasonal residents have second homes here. The first Europeans arrived here in 1542 when viceroy Antonio de Mendoza sent Juan Rodriguez Cabrillo. Eréndira has very little in the way of tourist services but there are small grocery stores and a small hotel. Many of the locals are employed in the farming and fishing sectors.