Curio Collection by Hilton is an upscale hotel brand within the Hilton Worldwide portfolio. Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. Hilton selects independent hotels and resorts to be part of the Curio Collection. Curio Collection properties use Hilton's reservation system and are part of Hilton Honors, Hilton's guest-loyalty program.