The Born Free Foundation is an international wildlife charity that campaigns to "Keep Wildlife in the Wild". It protects wild animals in their natural habitat, campaigns against the keeping of wild animals in captivity and rescues wild animals in need. It also promotes compassionate conservation, which takes into account the welfare of individual animals in conservation initiatives. Born Free also creates and provides educational materials and activities that reflect the charity’s values. In the year to 31 March 2021, the charity reported income of £5.9m.