A general election was held in the Northern Territory on Saturday 27 October 1990, and was won by the incumbent Country Liberal Party (CLP) under Chief Minister Marshall Perron. The CLP's political strategy for the campaign, devised by the Chief Minister's media secretary, Tony-Barker May, involved attacking the opposition ALP's policy platform, and using the costings as the basis of a 'where's the money coming from?' media assault. Although the Chief Minister was ill for much of the campaign, government ministers made challenging statements every day.