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Namespace Prefixes

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Statements

Subject Item
dbr:Willingness_to_recommend
rdfs:label
Willingness to recommend
rdfs:comment
Willingness to recommend is a metric related to customer satisfaction. When a customer is satisfied with a product, he or she might recommend it to friends, relatives and colleagues. This willingness to recommend can be a powerful marketing advantage. In a survey of nearly 200 senior marketing managers, 57 percent responded that they found the "willingness to recommend" metric very useful.
dcterms:subject
dbc:Consumer_behaviour
dbo:wikiPageID
35683988
dbo:wikiPageRevisionID
1108481436
dbo:wikiPageWikiLink
dbr:Fred_Reichheld dbr:Marketing_Metric_Audit_Protocol_(MMAP) dbr:Customer_satisfaction dbc:Consumer_behaviour dbr:Product_(business) dbr:Sample_survey dbr:Likert_scale dbr:Willingness_to_accept dbr:Willingness_to_pay dbr:Customer dbr:Marketing_Accountability_Standards_Board_(MASB) dbr:Sales_(accounting) dbr:Market_share dbr:Net_Promoter_Score
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dbo:abstract
Willingness to recommend is a metric related to customer satisfaction. When a customer is satisfied with a product, he or she might recommend it to friends, relatives and colleagues. This willingness to recommend can be a powerful marketing advantage. In a survey of nearly 200 senior marketing managers, 57 percent responded that they found the "willingness to recommend" metric very useful.
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wikipedia-en:Willingness_to_recommend