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Statements

Subject Item
dbr:Retail_media
rdf:type
yago:YagoLegalActor yago:YagoLegalActorGeo yago:Organization108008335 yago:Abstraction100002137 yago:WikicatNewMedia yago:Institution108053576 yago:Group100031264 yago:SocialGroup107950920 yago:YagoPermanentlyLocatedEntity yago:Company108058098
rdfs:label
Retail media
rdfs:comment
Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include , online advertising, sampling, loyalty cards and coupons or vouchers. The planning and use of retail media is a key component in the delivery of shopper marketing campaigns. Retail media channels have become established as important for promoting goods and services at or near or even further beyond the points of purchase and consumption. Retail media is now being taken more seriously by most traditional media agencies.
dcterms:subject
dbc:Advertising dbc:Promotion_and_marketing_communications dbc:Retail_processes_and_techniques dbc:Retail_store_elements dbc:New_media dbc:Advertising_by_medium
dbo:wikiPageID
3936948
dbo:wikiPageRevisionID
1069771419
dbo:wikiPageWikiLink
dbr:Sampling_(statistics) dbr:Marketing dbc:Promotion_and_marketing_communications dbc:Advertising dbr:Audience_measurement dbr:Point_of_purchase dbr:Point_of_sale dbr:Coupons dbc:Retail_processes_and_techniques dbr:Retail dbr:Online_advertising dbr:Digital_signage dbr:Retail_Media dbr:Visual_merchandising dbr:Fleet_vehicle dbr:Loyalty_program dbr:Signage dbc:Retail_store_elements dbr:Promotion_(marketing) dbc:New_media dbr:In-store_advertising dbr:Shopper_marketing dbc:Advertising_by_medium dbr:Retail_design dbr:Media_agency
dbo:wikiPageExternalLink
n17:retailmediastudy.pdf
owl:sameAs
yago-res:Retail_media freebase:m.0b7mmj n15:4ttEc wikidata:Q7316612
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dbo:abstract
Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include , online advertising, sampling, loyalty cards and coupons or vouchers. The planning and use of retail media is a key component in the delivery of shopper marketing campaigns. Retail media channels have become established as important for promoting goods and services at or near or even further beyond the points of purchase and consumption. Retail media is now being taken more seriously by most traditional media agencies. Retail media originated as media available within the retail environment. This has now developed into a media discipline in its own right as new retail media channels have been added. Retail media now reaches outside the retail environment to encompass media channels such loyalty program marketing, coupons and door drops, fleet media (retailer's fleet vehicles, etc.). Though many retail media channels are found inside the retailer's store/environment, the media channels themselves are not always "owned" or operated by retailers. Many retail media channels are operated independently by specialist media companies who also manage other media outside the retail environment.
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wikipedia-en:Retail_media?oldid=1069771419&ns=0
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5039
foaf:isPrimaryTopicOf
wikipedia-en:Retail_media