. . . . "In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product."@en . "Produktuen kanibalizazioa produktu batek beste baten kontsumoa, salmenta edo merkatu kuota murrizteari ematen zaio izena da. Zenbaitetan, enpresa batek produktu berri bat merkaturatu eta, harez geroztik, kontsumitzaileak produktu berria erosten hasten dira aurreko produktuak erosteari utziz. Produktuen arteko kanibalizazioa gerta ez dadin, komenigarria da produktuak aski ongi diferentziatzea."@eu . . "\u0645\u0632\u0627\u062D\u0645\u0629 \u0630\u0627\u062A\u064A\u0629"@ar . . . . "Kanibalizazio (produktua)"@eu . . "Kannibalisering (efter kannibalism) \u00E4r en term inom handel och marknadsf\u00F6ring. Den syftar oftast p\u00E5 n\u00E4r en produkt tar marknadsandelar fr\u00E5n en annan produkt fr\u00E5n samma tillverkare. Det kan syfta p\u00E5 en fysisk produkt eller p\u00E5 en tj\u00E4nst, f\u00F6rs\u00E4ljningskanal eller motsvarande. Begreppet anv\u00E4nds \u00E4ven i en snarlik betydelse \u00E4ven utanf\u00F6r aff\u00E4rsv\u00E4rlden. I politiska sammanhang kan ordet brukas n\u00E4r ett partis framg\u00E5ngar g\u00E5r ut \u00F6ver andra partier i samma koalition. N\u00E4r uppm\u00E4rksamhet f\u00F6r mindre h\u00E4ndelser inom ett lands dominerande idrott \u00F6verskuggar stora framg\u00E5ngar f\u00F6r samma land inom en mindre idrott, kallar vissa \u00E4ven detta f\u00F6r kannibalisering. Kannibalisering \u00E4r en viktig problematik vid alla produktlanseringar d\u00E4r man f\u00F6rs\u00F6ker utvidga ett varum\u00E4rkes marknadsandel eller r\u00E4ckvidd. N\u00E4r en l\u00E4skedryckstillverkare eller biltillverkare lanserar nya smaker, underm\u00E4rken eller modeller finns alltid risken att man ist\u00E4llet f\u00F6r nya kunder n\u00E5r de kunder som annars skulle k\u00F6pt ur tillverkarens \"ordinarie\" sortiment. N\u00E4r en aff\u00E4rskedja f\u00E5r fler butiker, kommer vissa av kunderna i de nya butikerna sannolikt att tas fr\u00E5n de befintliga butikerna. Denna potentiella kannibalisering av f\u00F6rs\u00E4ljarens kundstock st\u00E4ller krav p\u00E5 butiksl\u00E4gen och marknadsf\u00F6ring (exempelvis f\u00F6r att n\u00E5 nya m\u00E5lgrupper)."@sv . . "In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product."@en . . . "Produktuen kanibalizazioa produktu batek beste baten kontsumoa, salmenta edo merkatu kuota murrizteari ematen zaio izena da. Zenbaitetan, enpresa batek produktu berri bat merkaturatu eta, harez geroztik, kontsumitzaileak produktu berria erosten hasten dira aurreko produktuak erosteari utziz. Produktuen arteko kanibalizazioa gerta ez dadin, komenigarria da produktuak aski ongi diferentziatzea."@eu . "Kannibalisering"@sv . . . "\u30AB\u30CB\u30D0\u30EA\u30BC\u30FC\u30B7\u30E7\u30F3 (\u82F1: cannibalization)\u3068\u306F\u3001\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u6226\u7565\u306E\u6587\u8108\u3067\u306F\u3001\u540C\u3058\u751F\u7523\u8005\u306B\u3088\u308B\u65B0\u88FD\u54C1\u5C0E\u5165\u306E\u7D50\u679C\u3001\u65E2\u5B58\u88FD\u54C1\u306E\u8CA9\u58F2\u91CF\u3001\u8CA9\u58F2\u58F2\u4E0A\u3001\u5E02\u5834\u30B7\u30A7\u30A2\u304C\u6E1B\u5C11\u3059\u308B\u3053\u3068\u3092\u6307\u3059\u3002\u77ED\u7E2E\u3057\u3066\u30AB\u30CB\u30D0\u30EA\u3001\u30AB\u30CB\u30D0\u30EA\u30BC\u30FC\u30B7\u30E7\u30F3\u3059\u308B\u3053\u3068\u3092\u30AB\u30CB\u30D0\u308B\u3001\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308B\u3002"@ja . . . . "Kannibalisierung oder Kannibalismuseffekt bezeichnet in der Wirtschaft die konkurrierende Vermarktung gleichartiger Produkte zu verschiedenen Preisen durch dasselbe Unternehmen. Dies kann zu einer Verdr\u00E4ngung des hochpreisigen Produktes durch das preiswertere f\u00FChren. Dadurch vermindert sich der Umsatz des hochpreisigeren. H\u00E4ufig genanntes Beispiel ist die Strategie des Volkswagen-Konzerns, \u00E4hnliche Modelle zu h\u00F6heren Preisen unter der Produktmarke VW und zu niedrigen Preisen als Seat bzw. \u0160koda anzubieten. Einzelne Modelle sind sogar bei zwei oder mehr Marken technisch identisch. In diesem Fall spricht man auch vom Badge-Engineering. Allgemeiner bezeichnet es die Umsatzsteigerung eines Produktes auf Kosten eines anderen Produkts desselben Unternehmens. Das Grundprinzip dieser Betrachtung stammt aus der Deckungsbeitragsrechnung, bei der es im Rahmen der Gewinnschwellenermittlung und der Entscheidungen zur Kapazit\u00E4tsauslastung / Zusatzauftr\u00E4ge darum geht, dass mit dem hochpreisigen Standardprodukt (zumeist das direkte Markenprodukt) die Fixkosten, Marketing etc. gedeckt werden. Ist das geschehen, kann \u00FCber zus\u00E4tzliche Produktion (zumeist die bekannten \"NoName\" Produkte, oder Untermarken) die Kapazit\u00E4t deutlich besser ausgelastet werden. Zus\u00E4tzlich, da je Produkt nur noch die anfallenden variablen Kosten (Material, L\u00F6hne etc.) gedeckt werden m\u00FCssen, kann ein h\u00F6herer St\u00FCckgewinn bei niedrigeren Preisen realisiert werden. Es ist deshalb extrem wichtig, dass der Kunde m\u00F6glichst nicht erkennt, dass diese Produkte gleichwertig sind bzw. von ein und demselben Hersteller stammen."@de . . "\u30AB\u30CB\u30D0\u30EA\u30BC\u30FC\u30B7\u30E7\u30F3 (\u82F1: cannibalization)\u3068\u306F\u3001\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u6226\u7565\u306E\u6587\u8108\u3067\u306F\u3001\u540C\u3058\u751F\u7523\u8005\u306B\u3088\u308B\u65B0\u88FD\u54C1\u5C0E\u5165\u306E\u7D50\u679C\u3001\u65E2\u5B58\u88FD\u54C1\u306E\u8CA9\u58F2\u91CF\u3001\u8CA9\u58F2\u58F2\u4E0A\u3001\u5E02\u5834\u30B7\u30A7\u30A2\u304C\u6E1B\u5C11\u3059\u308B\u3053\u3068\u3092\u6307\u3059\u3002\u77ED\u7E2E\u3057\u3066\u30AB\u30CB\u30D0\u30EA\u3001\u30AB\u30CB\u30D0\u30EA\u30BC\u30FC\u30B7\u30E7\u30F3\u3059\u308B\u3053\u3068\u3092\u30AB\u30CB\u30D0\u308B\u3001\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308B\u3002"@ja . "Kannibalisatie (marketing)"@nl . "\uC790\uAE30\uC7A0\uC2DD\uD6A8\uACFC(\uC601\uC5B4: Cannibalization)\uB294 \uC2DD\uC778\uD48D\uC2B5\uC744 \uB73B\uD558\uB294 \"Cannibal\"\uC774\uB77C\uB294 \uB2E8\uC5B4\uC5D0\uC11C \uC720\uB798\uD55C \uB9C8\uCF00\uD305 \uC6A9\uC5B4\uC774\uB2E4. \uC2DD\uC778\uC885\uC774 \uC790\uC2E0\uC758 \uC885\uC871\uC744 \uC7A1\uC544 \uBA39\uB4EF\uC774, \uD55C \uAE30\uC5C5\uC5D0\uC11C \uC0C8\uB86D\uAC8C \uCD9C\uC2DC\uD55C \uC81C\uD488\uC774\uB098 \uAE30\uC220\uC774 \uAE30\uC874\uC5D0 \uADF8 \uAE30\uC5C5\uC5D0\uC11C \uD310\uB9E4\uD558\uACE0 \uC788\uB358 \uB2E4\uB978 \uC81C\uD488\uC774\uB098 \uAE30\uC220\uC758 \uC601\uC5ED\uAE4C\uC9C0 \uCE68\uBC94\uD558\uC5EC \uD574\uB2F9 \uB9E4\uCD9C\uC5D0 \uBD80\uC815\uC801\uC778 \uC601\uD5A5\uC744 \uB07C\uCE58\uAC8C \uB41C\uB2E4\uB294 \uAC83\uC744 \uB73B\uD55C\uB2E4. \uC774\uB7F0 \uC790\uAE30\uC7A0\uC2DD\uD6A8\uACFC\uB294 \uC0C8\uB85C\uC6B4 \uC81C\uD488\uC774 \uCD9C\uC2DC\uAC00 \uB418\uBA74, \uBE44\uC2B7\uD55C \uD3EC\uC9C0\uC154\uB2DD \uB77C\uC778\uC5D0\uC11C \uD310\uB9E4\uB418\uACE0 \uC788\uB358 \uAE30\uC874\uC758 \uC81C\uD488\uC5D0 \uC5B4\uCA54 \uC218 \uC5C6\uC774 \uB300\uBD80\uBD84 \uC601\uD5A5\uC744 \uB07C\uCE58\uAC8C \uB9C8\uB828\uC774\uB2E4. \uCD5C\uADFC\uC5D0\uB294 \uC0C1\uD488 \uAC00\uCE58 \uC8FC\uAE30\uAC00 \uC9E7\uC740 \uD734\uB300 \uC804\uD654 \uAC19\uC740 \uC81C\uD488\uC758 \uC0B0\uC5C5\uC5D0\uC11C \uB9CE\uC774 \uB17C\uC758\uB418\uACE0 \uC788\uB294 \uAC1C\uB150\uC774\uB2E4."@ko . . "Cannibalizzazione (economia)"@it . . . . "\uC790\uAE30\uC7A0\uC2DD\uD6A8\uACFC(\uC601\uC5B4: Cannibalization)\uB294 \uC2DD\uC778\uD48D\uC2B5\uC744 \uB73B\uD558\uB294 \"Cannibal\"\uC774\uB77C\uB294 \uB2E8\uC5B4\uC5D0\uC11C \uC720\uB798\uD55C \uB9C8\uCF00\uD305 \uC6A9\uC5B4\uC774\uB2E4. \uC2DD\uC778\uC885\uC774 \uC790\uC2E0\uC758 \uC885\uC871\uC744 \uC7A1\uC544 \uBA39\uB4EF\uC774, \uD55C \uAE30\uC5C5\uC5D0\uC11C \uC0C8\uB86D\uAC8C \uCD9C\uC2DC\uD55C \uC81C\uD488\uC774\uB098 \uAE30\uC220\uC774 \uAE30\uC874\uC5D0 \uADF8 \uAE30\uC5C5\uC5D0\uC11C \uD310\uB9E4\uD558\uACE0 \uC788\uB358 \uB2E4\uB978 \uC81C\uD488\uC774\uB098 \uAE30\uC220\uC758 \uC601\uC5ED\uAE4C\uC9C0 \uCE68\uBC94\uD558\uC5EC \uD574\uB2F9 \uB9E4\uCD9C\uC5D0 \uBD80\uC815\uC801\uC778 \uC601\uD5A5\uC744 \uB07C\uCE58\uAC8C \uB41C\uB2E4\uB294 \uAC83\uC744 \uB73B\uD55C\uB2E4. \uC774\uB7F0 \uC790\uAE30\uC7A0\uC2DD\uD6A8\uACFC\uB294 \uC0C8\uB85C\uC6B4 \uC81C\uD488\uC774 \uCD9C\uC2DC\uAC00 \uB418\uBA74, \uBE44\uC2B7\uD55C \uD3EC\uC9C0\uC154\uB2DD \uB77C\uC778\uC5D0\uC11C \uD310\uB9E4\uB418\uACE0 \uC788\uB358 \uAE30\uC874\uC758 \uC81C\uD488\uC5D0 \uC5B4\uCA54 \uC218 \uC5C6\uC774 \uB300\uBD80\uBD84 \uC601\uD5A5\uC744 \uB07C\uCE58\uAC8C \uB9C8\uB828\uC774\uB2E4. \uCD5C\uADFC\uC5D0\uB294 \uC0C1\uD488 \uAC00\uCE58 \uC8FC\uAE30\uAC00 \uC9E7\uC740 \uD734\uB300 \uC804\uD654 \uAC19\uC740 \uC81C\uD488\uC758 \uC0B0\uC5C5\uC5D0\uC11C \uB9CE\uC774 \uB17C\uC758\uB418\uACE0 \uC788\uB294 \uAC1C\uB150\uC774\uB2E4."@ko . . "Cannibalization (marketing)"@en . . "\u30AB\u30CB\u30D0\u30EA\u30BC\u30FC\u30B7\u30E7\u30F3 (\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0)"@ja . "33184007"^^ . "12383"^^ . . . . . "Kannibalisierung"@de . . "Kannibalisering (efter kannibalism) \u00E4r en term inom handel och marknadsf\u00F6ring. Den syftar oftast p\u00E5 n\u00E4r en produkt tar marknadsandelar fr\u00E5n en annan produkt fr\u00E5n samma tillverkare. Det kan syfta p\u00E5 en fysisk produkt eller p\u00E5 en tj\u00E4nst, f\u00F6rs\u00E4ljningskanal eller motsvarande. N\u00E4r en aff\u00E4rskedja f\u00E5r fler butiker, kommer vissa av kunderna i de nya butikerna sannolikt att tas fr\u00E5n de befintliga butikerna. Denna potentiella kannibalisering av f\u00F6rs\u00E4ljarens kundstock st\u00E4ller krav p\u00E5 butiksl\u00E4gen och marknadsf\u00F6ring (exempelvis f\u00F6r att n\u00E5 nya m\u00E5lgrupper)."@sv . . . "\u0641\u064A \u0625\u0633\u062A\u0631\u0627\u062A\u064A\u062C\u064A\u0629 \u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u064A\u0634\u064A\u0631 \u0645\u0635\u0637\u0644\u062D \u0627\u0644\u0645\u0632\u0627\u062D\u0645\u0629 \u0627\u0644\u0630\u0627\u062A\u064A\u0629 \u0625\u0644\u0649 \u0627\u0646\u062E\u0641\u0627\u0636 \u062D\u062C\u0645 \u0627\u0644\u0628\u064A\u0639 \u0623\u0648 \u0625\u064A\u0631\u0627\u062F\u0627\u062A \u0627\u0644\u0628\u064A\u0639 \u0623\u0648 \u0627\u0644\u062D\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064A\u0629 \u0644\u0645\u0646\u062A\u062C \u0645\u0627 \u0646\u062A\u064A\u062C\u0629 \u0644\u0637\u0631\u062D \u0645\u0646\u062A\u062C \u0645\u0646 \u0642\u0650\u0628\u0644 \u0646\u0641\u0633 \u0627\u0644\u062C\u0647\u0629 \u0627\u0644\u0645\u0646\u062A\u062C\u0629. \u0628\u064A\u0646\u0645\u0627 \u064A\u0628\u062F\u0648 \u0630\u0644\u0643 \u0627\u0644\u0623\u0645\u0631 \u0633\u0644\u0628\u064A\u064B\u0627 \u0628\u0637\u0628\u064A\u0639\u0629 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"\uC790\uAE30\uC7A0\uC2DD\uD6A8\uACFC"@ko . . . . . . . . "Kannibalisierung oder Kannibalismuseffekt bezeichnet in der Wirtschaft die konkurrierende Vermarktung gleichartiger Produkte zu verschiedenen Preisen durch dasselbe Unternehmen. Dies kann zu einer Verdr\u00E4ngung des hochpreisigen Produktes durch das preiswertere f\u00FChren. Dadurch vermindert sich der Umsatz des hochpreisigeren. H\u00E4ufig genanntes Beispiel ist die Strategie des Volkswagen-Konzerns, \u00E4hnliche Modelle zu h\u00F6heren Preisen unter der Produktmarke VW und zu niedrigen Preisen als Seat bzw. \u0160koda anzubieten. Einzelne Modelle sind sogar bei zwei oder mehr Marken technisch identisch. In diesem Fall spricht man auch vom Badge-Engineering."@de . . . . "1098296140"^^ . . . .