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Statements

Subject Item
dbr:Blind_taste_test
rdfs:label
Blind taste test Blind test
rdfs:comment
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to: L'expression blind test est un terme anglophone qui signifie « test à l'aveugle ». En anglais, le terme décrit une méthode d'expérience scientifique (étude randomisée en double aveugle). Cette méthode a aussi été utilisée par la presse musicale dans les années 1960.
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dbc:Scientific_method dbc:Marketing_techniques
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dbo:abstract
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to: * Track views on a product over time * assess changes or improvements made to a product * gauge reactions to a new product L'expression blind test est un terme anglophone qui signifie « test à l'aveugle ». En anglais, le terme décrit une méthode d'expérience scientifique (étude randomisée en double aveugle). Cette méthode a aussi été utilisée par la presse musicale dans les années 1960. En marketing, soumettre le consommateur à un blind test consiste à lui faire reconnaître un produit sans qu'il sache de quelle marque il s'agit. De même, dans le domaine du vin (œnologie), on procède à une « dégustation à l'aveugle » en masquant les étiquettes de bouteilles, les testeurs devant découvrir l'identité d'un vin en le goûtant.
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