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Statements

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dbr:Public
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dbr:Situational_theory_of_publics
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dbr:James_E._Grunig
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النظرية الظرفية للجمهور Situational theory of publics
rdfs:comment
The 'situational theory of publics theorizes that large groups of people can be divided into smaller groups based on the extent to which they are aware of a problem and the extent to which they do something about the problem. For example, some people may begin uninformed and uninvolved; communications to them may be intended to make them aware and engaged. Communications to those who are aware but disengaged may focus on informing them of ways in which they could act. Further classifications are made on the basis to which people are actively seeking or passively encountering ("stumbling into") information about the problem. النظرية الظرفية للجمهور هي نظرية اتصالية وهي إحدى نظريات العلاقات العامة، تقوم على فكرة تقسيم الجمهور إلى مجموعات صغيرة. ويتم هذا التقسيم من خلال طريقة الجمهورالمختلفة في جمع المعلومات حول موضوع معين وطريقة تعاملهم معه بناءً على ثلاثة متغيرات.
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dbc:Communication dbc:Public_relations
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dbr:Racial_inequality_in_the_United_States dbc:Communication dbr:Consumer_behavior dbr:Climate_change dbr:James_E._Grunig dbr:Blumer dbr:Situational_theory_of_problem_solving dbr:John_Dewey dbc:Public_relations dbr:B._Berelson dbr:University_of_Maryland,_College_Park dbr:Risk_communication dbr:Self-efficacy dbr:Health_Education_&_Behavior
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The 'situational theory of publics theorizes that large groups of people can be divided into smaller groups based on the extent to which they are aware of a problem and the extent to which they do something about the problem. For example, some people may begin uninformed and uninvolved; communications to them may be intended to make them aware and engaged. Communications to those who are aware but disengaged may focus on informing them of ways in which they could act. Further classifications are made on the basis to which people are actively seeking or passively encountering ("stumbling into") information about the problem. النظرية الظرفية للجمهور هي نظرية اتصالية وهي إحدى نظريات العلاقات العامة، تقوم على فكرة تقسيم الجمهور إلى مجموعات صغيرة. ويتم هذا التقسيم من خلال طريقة الجمهورالمختلفة في جمع المعلومات حول موضوع معين وطريقة تعاملهم معه بناءً على ثلاثة متغيرات.
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