Whiskas is a brand of cat food sold throughout the world.

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  • Whiskas is a brand of cat food sold throughout the world. It is owned by Masterfoods, part of Mars, Incorporated. It is available either as meat pieces in cans, pouches or dry biscuits and most packaging is a recognisable purple colour. Whiskas is made in Melton Mowbray in the UK by the company formerly known as Pedigree Pet Foods. There is a research site at Waltham-on-the-Wolds, England, close by. The well-known advertising slogan for Whiskas was eight out of ten owners say that their cat prefers it. The slogan has been much imitated - in the 1980s Red Stripe Lager was advertised with the slogan "9 out of 10 cats prefer it", a play on "cat" meaning a trendy person. 8 Out of 10 Cats is also the title of a British TV panel game. Whiskas was originally known as Kal Kan when it started in 1936. In 1988, the company changed its name to Whiskas in order to promote its cat food internationally. In 1998, Australian rules footballer Garry Hocking changed his name by deed poll to "Whiskas" as part of the Geelong Cats' promotion with the company. It was the first such publicity stunt of its kind.On Wednesday, 27 January 1999, Whiskas singles aired the very first "commercial for cats" on British TV. The VHS release featured a small segment on how the advert worked, and showed several cats reactions. The advert itself was a collection of clips with contrasting colours, fish and video captured from underwater. The end of the video (before fading out and then running again) claimed that 'In our tests, 8 out of 10 preferred it', a previously mentioned slogan for the company. (en)
  • Whiskas est une marque d'alimentation animale pour chats vendue à travers le monde. Elle est produite par une filiale du goupe Mars Incorporated. Ces produits sont disponibles en morceaux de viande conservés en poche ou en conserve. Les produits Whiskas sont fabriqués à Melton Mowbray, Leicester. La marque fut fondée en 1936 sous le nom de Kal Kan, avant d'être rebaptisée Whiskas en 1988 afin d'être commercialisée à l'étranger. (fr)
  • «Whiskas» («Ви́скас» рус.) — серия кормов для кошек, выпускаемых американской продовольственной компанией Mars в её подразделении «Masterfoods». (ru)
  • 伟嘉(Whiskas)是一个猫粮的品牌,由美国Mars公司所拥有。该品牌于1958年在英国诞生、研究并制造。现在已成为世界知名品牌,在主要国家和地区均有销售。现在市面上有干猫粮、罐头和“炒鲜包”等产品销售。伟嘉的产品于1993年进入中国大陆,并在北京设有食品工厂,供应给中国大陆、香港以及日本等地。 (zh)
  • Whiskas ist ein Markenname für Katzenfutter der Firma Mars Incorporated. Der Name lehnt sich an das englische Wort whiskers („Schnurrhaare“) an. Whiskas wird im niedersächsischen Verden, im burgenländischen Breitenbrunn sowie in Melton Mowbray in Großbritannien hergestellt. Im Nachbarort Waltham-on-the-Wolds befindet sich das firmeneigene Forschungszentrum. Die Marke ist in 25 Ländern vertreten. (de)
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  • Whiskas is a brand of cat food sold throughout the world. (en)
  • Whiskas est une marque d'alimentation animale pour chats vendue � travers le monde. Elle est produite par une filiale du goupe Mars Incorporated. (fr)
  • «Whiskas» («Ви́скас» рус.) — серия кормов для кошек, выпускаемых американской продовольственной компанией Mars в её подразделении «Masterfoods». (ru)
  • 伟嘉(Whiskas)是一个猫粮的品牌,由美国Mars公司所拥有。该品牌于1958年在英国诞生、� �究并制� 。现在已成为世界知名品牌,在主要国家和地区均有销售。现在市面上有干猫粮、罐头和“炒鲜包”等产品销售。伟嘉的产品于1993年进入中国大陆,并在北京设有食品工厂,供应给中国大陆、香港以及日本等地。 (zh)
  • Whiskas ist ein Markenname für Katzenfutter der Firma Mars Incorporated. Der Name lehnt sich an das englische Wort whiskers („Schnurrhaare“) an. (de)
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  • Whiskas (en)
  • Whiskas (fr)
  • Whiskas (nl)
  • Whiskas (ru)
  • 伟嘉 (zh)
  • Whiskas (de)
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