Two-price advertising is the sales and marketing practice of showing customers two prices, a supposed normal price and a lower price, which is claimed to be a special offer or discount, but in fact, the stated normal price is a fiction. The idea of two-price advertising is to present an apparent saving, usually very substantial, as a way to attract customers. The term two-price advertising refers only to those cases where the "normal" price claimed is designed to deceive.
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