About: The Great Reset (book)

The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity is a book published in April 2010 by Richard Florida, a professor at the University of Toronto's Rotman School of Management. The book puts into context Florida's urban development theories, with the financial crisis of 2007–2008, to describe the future of cities. The Great Reset looks at the economic incentives which have driven American society in the past. Florida compares the recession to two similar periods in recent history, the 1870s and the 1930s. The book is divided into three parts, how past resets have shaped development, how different cities are positioned, and what trends will emerge from the reset.