About: TRA, Inc.

An Entity of Type: Private company, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

TRA, Inc. (The Right Audience) is a media and marketing measurement company that matches the advertisements households receive with the products they buy. The company is based in New York City and was founded by Mark Lieberman and Bill Harvey in 2008. In July 2012 it was sold to TiVo for a reported $US20 million. Prior to the TiVo sale, TRA's investors included Kodiak Venture Partners, Intel Capital, and Arbitron.

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  • TRA, Inc. (The Right Audience) is a media and marketing measurement company that matches the advertisements households receive with the products they buy. The company is based in New York City and was founded by Mark Lieberman and Bill Harvey in 2008. In July 2012 it was sold to TiVo for a reported $US20 million. Prior to the TiVo sale, TRA's investors included Kodiak Venture Partners, Intel Capital, and Arbitron. (en)
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  • 2008-01-01 (xsd:gYear)
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  • February 2008 (en)
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  • Mark Lieberman, CEO; Bill Harvey, President (en)
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  • TRA, Inc (en)
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  • TRA, Inc. (The Right Audience) is a media and marketing measurement company that matches the advertisements households receive with the products they buy. The company is based in New York City and was founded by Mark Lieberman and Bill Harvey in 2008. In July 2012 it was sold to TiVo for a reported $US20 million. Prior to the TiVo sale, TRA's investors included Kodiak Venture Partners, Intel Capital, and Arbitron. (en)
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  • TRA, Inc. (en)
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  • TRA, Inc (en)
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