On August 31, 2020, Ronald Merle McNutt, a 33-year-old American man, fatally shot himself under the chin during a Facebook livestream, which went viral on social media platforms. The case became notable for both the callous attitude expressed towards McNutt's death by some internet users, as well as Facebook's slow response to the video, which had been shared to numerous other platforms and amassed a large view count before finally being taken down. Video platform TikTok was also slow to respond to the video, which had appeared in many user feeds and constant re-uploads, leading to many users choosing to boycott the platform. The case has raised awareness about both suicide prevention and what duty of care social media platforms owe to protect users and victim reputations online when it co
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