Newell Custom Writing Instruments (formerly Sanford Business-to-Business, abbreviated Sanford B2B) is an American manufacturing company of stationery products. It is a division of Newell Brands, producing writing implements, in its plant of Atlanta, Georgia. Newell Custom is the exclusive distributor in North America for uni-ball pens and pencils, which are made by the Mitsubishi Pencil Company of Japan. Brands currently commercialised by NCWI are Sharpie, Paper Mate, Expo, Parker, and Waterman.
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