About: Quebec (AG) v Kellogg's Co of Canada

Quebec (AG) v Kellogg's Co of Canada is a leading constitutional decision of the Supreme Court of Canada on the pre-Charter right to freedom of expression. The Quebec Consumer Protection Act, which prohibited advertising to children through cartoons, was challenged by the Kellogg Company on the basis that it affected TV stations across the country. The Court held that the regulation of advertising is a matter within the authority of the province, and that the Act was valid law under the Property and Civil Rights power allocated to the province under section 92(13) of the Constitution Act, 1867.