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传播（Communication，来源于拉丁语中的commūnicāre，意为「分享」）是人们通过符号、訊号，传递、接收与反馈訊號的活动；是人们彼此交换意见、思想、情感，以达到相互了解和影响的过程；世界处处充满了传播现象，生命每时每刻都在进行传播活动。
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