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PriMedia Inc is a media buying and marketing firm based in Rhode Island, U.S. The company was founded by Edward Valenti and Barry Becher, and helped pioneer infomercials, the use of credit cards and 800 numbers on Television ads, and the 30-minute infomercial format on shopping channels . James J. Cooney, who was a teenager when he first met the firm's co-founders, later joined the firm.
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