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- Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities. (en)
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- 5188 (xsd:nonNegativeInteger)
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- Frances and Pei-Yuan Chia Professorship, 25 Marketing Technology Trailblazers, (en)
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- Customer lifetime value
Customer centricity
Customer-based corporate valuation (en)
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- Wharton School of the University of Pennsylvania, Theta Equity Partners (en)
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| rdfs:comment
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- Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities. (en)
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