About: Peter Boatwright

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Peter Boatwright is Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business and also Director of the Integrated Innovation Institute at Carnegie Mellon University. He is co-author of The Design of Things to Come: How Ordinary People Create Extraordinary Products (co-authored with Jonathan Cagan and Craig M. Vogel) and Built to Love – Creating Products that Captivate Customers (co-authored with Jonathan Cagan), September 2010.

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  • Peter Boatwright is Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business and also Director of the Integrated Innovation Institute at Carnegie Mellon University. He is co-author of The Design of Things to Come: How Ordinary People Create Extraordinary Products (co-authored with Jonathan Cagan and Craig M. Vogel) and Built to Love – Creating Products that Captivate Customers (co-authored with Jonathan Cagan), September 2010. (en)
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  • March 2018 (en)
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  • Peter Boatwright is Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business and also Director of the Integrated Innovation Institute at Carnegie Mellon University. He is co-author of The Design of Things to Come: How Ordinary People Create Extraordinary Products (co-authored with Jonathan Cagan and Craig M. Vogel) and Built to Love – Creating Products that Captivate Customers (co-authored with Jonathan Cagan), September 2010. (en)
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  • Peter Boatwright (en)
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