Persuadability is the capacity that an online presence has for causing a user to take action and become a subscriber, lead or customer.
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| - Persuadability is the capacity that an online presence has for causing a user to take action and become a subscriber, lead or customer.
The Spanish acronym "persuabilidad" is made up of the terms "usabilidad" (usability) and persuasion. Usability understood as the discipline which facilitates user access to the content of a website and persuasion understood as the process through which people can be guided to adopt an idea, attitude or action through rational arguments and emotional factors. (en)
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| - Persuadability is the capacity that an online presence has for causing a user to take action and become a subscriber, lead or customer. (en)
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