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- La gestion des relations partenaires (PRM) est une stratégie destinée améliorer la communication entre les entreprises et leurs partenaires. Les applications de PRM permettent aux entreprises de personnaliser et simplifier les échanges d'informations en mettant à disposition un canal de communication en temps réel généralement au travers de l'Internet. La PRM est souvent comparée à la gestion de la relation client (CRM) dans son approche et sa philosophie et pour laquelle seuls les processus diffèrent. (fr)
- Partner relationship management (PRM), used especially in IT industries, is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage partner relationships. The general purpose of PRM is to enable vendors to better manage their partners through the introduction of reliable systems, processes and procedures for interacting with them. Web-based PRM systems typically include a content Management System, a partner and customer contact database, and the notion of a partner portal which allows partners to log in and interact with a vendor's sales opportunity database and obtain product, pricing, and training information. This helps vendors to streamline processes, as well as to collect and assess data about various stages of the partner sales funnel. There are a number of solution providers who offer PRM software to companies who rely heavily on a PRM solution to stay relevant in their respective industries. Vendors who implement a PRM solution are typically motivated by a need to reduce the financial overhead, automate regular processes, and establish new partnerships to drive channel revenue and scale. Partners may also be integrators or managed service providers. Unlike customer relationship management systems, which are tailored toward getting an end customer to purchase from you, a PRM system is focused on getting a partner to sell on your behalf. As a result, they commonly offer web-based self-service tools, information, and resources to partner resellers. Tools often include:
* Market development funds Request Programs
* Training, Certification, and Accreditation Automation
* Deal Registration Programs, under which vendors register the partner who has brought them a potential deal with a qualified prospect as their intended or preferred channel for a subsequent sale
* Indirect Sales Pipeline Reporting
* Joint Business Planning
* Reward and Loyalty Programs
* Content Library (en)
- 파트너 관계 관리(Partner Relationship Management, PRM)란 기업이 영업 파트너와 협력하고 이들을 활용함으로써 최종 고객에게 보다 나은 제품과 서비스를 제공하기 위한 비즈니스 전략을 말한다. (ko)
- Partner Relationship Management (PRM) – jest to zarządzanie relacjami z partnerami (firmami stowarzyszonymi) poprzez zapewnienie optymalnej struktury . (pl)
- PRM (Partner Relationship Management) ou Gerenciamento de Relacionamentos com parceiros é um sistema de gerenciamento de canais que visa construir relacionamentos de confiança e melhorias estratégicas entre a indústria e o indireto para que sejam construidos relacionamentos de longo prazo. Uma comunicação lccx., Ximpa e rápida proporcionada através de um conjunto de ferramentas potencializados pela Internet. (pt)
- Система управления взаимоотношениями с партнерами (PRM, PRM-система, сокращение от англ. англ. Partner relationship management) – система методологий, стратегий, программного обеспечения и веб-возможностей, предназначенных для автоматизации взаимодействия с партнерами (дилерами, филиалами, дистрибьюторами). В частности – для роста продаж по партнерской схеме, оптимизации финансового и оперативного учета работы с партнерами, повышения качества сервиса, автоматизации вычисления агентских платежей, установления и улучшения бизнес-процессов и последующего анализа результатов. (ru)
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- La gestion des relations partenaires (PRM) est une stratégie destinée améliorer la communication entre les entreprises et leurs partenaires. Les applications de PRM permettent aux entreprises de personnaliser et simplifier les échanges d'informations en mettant à disposition un canal de communication en temps réel généralement au travers de l'Internet. La PRM est souvent comparée à la gestion de la relation client (CRM) dans son approche et sa philosophie et pour laquelle seuls les processus diffèrent. (fr)
- 파트너 관계 관리(Partner Relationship Management, PRM)란 기업이 영업 파트너와 협력하고 이들을 활용함으로써 최종 고객에게 보다 나은 제품과 서비스를 제공하기 위한 비즈니스 전략을 말한다. (ko)
- Partner Relationship Management (PRM) – jest to zarządzanie relacjami z partnerami (firmami stowarzyszonymi) poprzez zapewnienie optymalnej struktury . (pl)
- PRM (Partner Relationship Management) ou Gerenciamento de Relacionamentos com parceiros é um sistema de gerenciamento de canais que visa construir relacionamentos de confiança e melhorias estratégicas entre a indústria e o indireto para que sejam construidos relacionamentos de longo prazo. Uma comunicação lccx., Ximpa e rápida proporcionada através de um conjunto de ferramentas potencializados pela Internet. (pt)
- Система управления взаимоотношениями с партнерами (PRM, PRM-система, сокращение от англ. англ. Partner relationship management) – система методологий, стратегий, программного обеспечения и веб-возможностей, предназначенных для автоматизации взаимодействия с партнерами (дилерами, филиалами, дистрибьюторами). В частности – для роста продаж по партнерской схеме, оптимизации финансового и оперативного учета работы с партнерами, повышения качества сервиса, автоматизации вычисления агентских платежей, установления и улучшения бизнес-процессов и последующего анализа результатов. (ru)
- Partner relationship management (PRM), used especially in IT industries, is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage partner relationships. The general purpose of PRM is to enable vendors to better manage their partners through the introduction of reliable systems, processes and procedures for interacting with them. Web-based PRM systems typically include a content Management System, a partner and customer contact database, and the notion of a partner portal which allows partners to log in and interact with a vendor's sales opportunity database and obtain product, pricing, and training information. This helps vendors to streamline processes, as well as to collect and assess data about various stages of the partner sales funne (en)
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- Partner relationship management (fr)
- 파트너 관계 관리 (ko)
- Partner relationship management (en)
- Partner Relationship Management (pl)
- Gerenciamento de relacionamento com parceiro (pt)
- Система управления взаимоотношениями с партнёрами (ru)
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