Overtime is a sports media company geared towards Generation Z sports fans. The company distributes original sports content on social media outlets, including Facebook, Snapchat, and YouTube and sells apparel with its logos and branding. In 2021, Overtime launched Overtime Elite, a professional basketball league for 16-19 year-olds. In 2022, Overtime launched OT7, a low-contact, seven-on-seven football league.