A Micro-ISV (abbr. mISV or μISV), a term coined by Eric Sink, is an independent software vendor with just one software developer. In such an environment the company owner develops software, manages sales and does public relations.
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| - A Micro-ISV (abbr. mISV or μISV), a term coined by Eric Sink, is an independent software vendor with just one software developer. In such an environment the company owner develops software, manages sales and does public relations. The term has come to mean more than just a "one-man shop," but any ISV with more than 10 employees is generally not considered a Micro-ISV. Small venture capital funded software shops are also generally not considered micro ISVs. Many Micro-ISVs sell their software through the shareware marketing model where potential customers can try the software before they buy it. The shareware marketing model has become the dominant method of marketing packaged software with even the largest ISVs offering their enterprise solutions as trials via free download, e.g. Oracle's Oracle databaseCite error: Invalid <ref> tag; refs with no name must have content. (en)
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| - A Micro-ISV (abbr. mISV or μISV), a term coined by Eric Sink, is an independent software vendor with just one software developer. In such an environment the company owner develops software, manages sales and does public relations. (en)
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