William Madison "Matty" Bell (February 22, 1899 – June 30, 1983) was an American football player, coach of football and basketball, and college athletics administrator. He played for Centre, captain of its 1918 team. He served as the head football coach at the Haskell Institute (1920–1921), Carroll College in Waukesha, Wisconsin (1922), Texas Christian University (1923–1928), Texas A&M University (1929–1933), and Southern Methodist University (1935–1941, 1945–1949), compiling a career college football record of 147–88–17. His 1935 SMU Mustangs, which have been recognized as a national champion, went 12–0 in the regular season before losing to Stanford in the Rose Bowl. Bell was also the head basketball coach at Texas Christian for six seasons from 1923 to 1929, tallying a mark of 71–41. He