Magic 105.4 FM is an adult contemporary Independent Local Radio station based in London, purchased by media group Emap in mid-1998, who subsequently rebranded the then-titled Melody 105.4 FM. The station competes with BBC Radio 2 but has a rather different sound - its emphasis on 'more music, less talk' is reflected in the lengthy music sweeps that comprise the majority of its schedule.

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  • Magic 105.4 FM is an adult contemporary Independent Local Radio station based in London, purchased by media group Emap in mid-1998, who subsequently rebranded the then-titled Melody 105.4 FM. The station competes with BBC Radio 2 but has a rather different sound - its emphasis on 'more music, less talk' is reflected in the lengthy music sweeps that comprise the majority of its schedule. Magic continues to challenge its main rivals Heart 106.2 and Capital Radio for London's largest commercial market share; the station enjoys a 15% reach (over 1.5 million listeners). In the first RAJAR period of 2006 Magic beat both rivals to the number one position in London in terms of both Audience Reach and Audience Share, by quite a large margin. As well as being carried on FM in London (broadcast from Oxford Street) it is simulcast (albeit with different advertising content) on several DAB mulitplexes, online and on digital television - Sky, Freeview, Tiscali TV and Virgin Media. (en)
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  • 1990-07-09 (xsd:date)
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  • 105.4 (xsd:double)
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  • Magic 105.4 FM (en)
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  • 5.8
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  • 2008-03-01 00:00:00.000000 (xsd:date)
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  • Magic 105.4 FM is an adult contemporary Independent Local Radio station based in London, purchased by media group Emap in mid-1998, who subsequently rebranded the then-titled Melody 105.4 FM. The station competes with BBC Radio 2 but has a rather different sound - its emphasis on 'more music, less talk' is reflected in the lengthy music sweeps that comprise the majority of its schedule. (en)
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  • Magic 105.4 FM (en)
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