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Location, Location, Location is a British reality property programme that has aired on Channel 4 since 17 May 2000 and is presented by Kirstie Allsopp and Phil Spencer. The show follows Allsopp and Spencer as they try to find the perfect home for a different set of buyers each week. A cliché used by property experts is that the three most important factors in determining the desirability of a property are "location, location, location". This tricolon appeared in print as early as 1926, though it is often incorrectly attributed to the real estate magnate Harold Samuel.