Lead Scoring Algorithmic based profiling of leads in order to filter based on a set of predefined criteria. The practice is becoming increasingly popular in a world of web based server centric CRM software.An example of this would be generating a score for each client visiting a web site, or reading an email, to determine who is interested in a specific page or offer on a website, or email. The practice can be utilized effectively in delivering relevant content to a web visitor, increasing utility of the website or portal.

PropertyValue
p:abstract
  • Lead Scoring Algorithmic based profiling of leads in order to filter based on a set of predefined criteria. The practice is becoming increasingly popular in a world of web based server centric CRM software.An example of this would be generating a score for each client visiting a web site, or reading an email, to determine who is interested in a specific page or offer on a website, or email. The practice can be utilized effectively in delivering relevant content to a web visitor, increasing utility of the website or portal. The practice is also utilized extensively by Web Ad Serving companies who deliver web advertising based on a browsers previous behavior, or search engines who deliver sponsored ads based on previous searches.A whole new breed of web based software is being developed and introduced to the market place to enable sales and marketing organizations to make use of lead scoring, factoring in a smorgasbord of variables. Variables can range from human generated rank, to web generated analytics. (en)
rdfs:comment
  • Lead Scoring Algorithmic based profiling of leads in order to filter based on a set of predefined criteria. The practice is becoming increasingly popular in a world of web based server centric CRM software.An example of this would be generating a score for each client visiting a web site, or reading an email, to determine who is interested in a specific page or offer on a website, or email. The practice can be utilized effectively in delivering relevant content to a web visitor, increasing utility of the website or portal. (en)
rdfs:label
  • Lead scoring (en)
skos:subject
foaf:page