Kiddicare was a British multichannel retailer, selling nursery supplies and merchandise for children and young families. Founded and owned by Marilyn and Neville Wright, it was the largest privately owned online retailer of its kind, until its acquisition by Morrisons in 2011. On 14 July 2014, it was sold to Endless LLP for £2 million. In 2016, Kiddicare and its parent Worldstores were purchased by the British homeware retailer Dunelm Group.
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