About: Investment in social media

An Entity of Type: SocialGroup107950920, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

Social media consists of a myriad of means in which the interactions among people using web-based tools and platforms creates online virtual communities centered on user input and the sharing of information. Social media features anything from content-sharing to collaboration, and can take the form of platforms such as micro-blogging, forums, bookmarking sites, social networks and wikis. Prominent examples of social media include websites such as Facebook, Twitter, LinkedIn, YouTube and Reddit.

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  • Social media consists of a myriad of means in which the interactions among people using web-based tools and platforms creates online virtual communities centered on user input and the sharing of information. Social media features anything from content-sharing to collaboration, and can take the form of platforms such as micro-blogging, forums, bookmarking sites, social networks and wikis. Prominent examples of social media include websites such as Facebook, Twitter, LinkedIn, YouTube and Reddit. Social media is not only used for personal uses but is now playing a growing role in business and organisations; with entrepreneurs increasingly looking towards social media platforms to market their businesses. It is evidently becoming the case that investment in social media “is a necessity, not a luxury”, it is a fundamental instrument which should be used in any marketing plan. However, it is clear that business owners encounter various challenges with respect to investing in social media; they may face lack of time and knowledge on how to determine the return on investment (ROI) as an example; this is a recognized measurement to evaluate the efficiency and financial consequences of an investment and to ultimately assess the profitability of a business. (en)
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  • Social media consists of a myriad of means in which the interactions among people using web-based tools and platforms creates online virtual communities centered on user input and the sharing of information. Social media features anything from content-sharing to collaboration, and can take the form of platforms such as micro-blogging, forums, bookmarking sites, social networks and wikis. Prominent examples of social media include websites such as Facebook, Twitter, LinkedIn, YouTube and Reddit. (en)
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  • Investment in social media (en)
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