International Overdose Awareness Day (IOAD or Overdose Day) is a global event held on 31 August each year since 2001. Its purpose is to raise awareness of overdoses, reduce the stigma of drug-related deaths and acknowledge the grief felt by families and friends. The first day, held in 2001 in Australia, saw 6,000 silver ribbons distributed across the country and into New Zealand. Since then the day has grown and is recognized in over 40 countries. So too, sadly, has the death toll from overdose continued to rise, particularly in North America.
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