About: In Soviet Georgia

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In Soviet Georgia was the name of an 1970s advertising campaign used by Dannon yogurt in the United States to make the argument that eating the product would make one healthier. The campaign was lucrative for Dannon, allowing it to make profits after years of losses. The campaign ran from 1973 to 1978 in U.S. television and print advertisements. Unique in that it was the first American TV commercial to be produced in the then Soviet Republic of Georgia (now the independent nation of Georgia), the commercial won numerous advertising plaudits.

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  • In Soviet Georgia was the name of an 1970s advertising campaign used by Dannon yogurt in the United States to make the argument that eating the product would make one healthier. The campaign was lucrative for Dannon, allowing it to make profits after years of losses. The campaign ran from 1973 to 1978 in U.S. television and print advertisements. Unique in that it was the first American TV commercial to be produced in the then Soviet Republic of Georgia (now the independent nation of Georgia), the commercial won numerous advertising plaudits. (en)
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  • In Soviet Georgia was the name of an 1970s advertising campaign used by Dannon yogurt in the United States to make the argument that eating the product would make one healthier. The campaign was lucrative for Dannon, allowing it to make profits after years of losses. The campaign ran from 1973 to 1978 in U.S. television and print advertisements. Unique in that it was the first American TV commercial to be produced in the then Soviet Republic of Georgia (now the independent nation of Georgia), the commercial won numerous advertising plaudits. (en)
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  • In Soviet Georgia (en)
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