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Hudson's Bay Rewards (known as HBC Rewards before February 2013) is a loyalty program where customers earn points for purchases at The Bay stores and websites in Canada. Every 2000 points earned can be redeemed for a $10 gift card. Hudson's Bay also allows the points to be converted to Air Miles (one mile per 40 points converted). A third-party service, Points.com, adds additional conversion options for Hudson's Bay Rewards points.
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