George Davies (born 1941) is a British fashion retailer who headed Next from its creation in the 1980s, and founded the fashion label 'George at Asda' in the 1990s. Subsequently, he has also produced the successful Per Una fashion collection, launched in September 2001 at Marks & Spencer stores. Per Una symbolizes Davies' aspirations for a clothing collection to suit all the needs of modern women. All items include the three hearts logo, which was inspired by a postcard he saw on holiday.

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  • George Davies (born 1941) is a British fashion retailer who headed Next from its creation in the 1980s, and founded the fashion label 'George at Asda' in the 1990s. Subsequently, he has also produced the successful Per Una fashion collection, launched in September 2001 at Marks & Spencer stores. Per Una symbolizes Davies' aspirations for a clothing collection to suit all the needs of modern women. All items include the three hearts logo, which was inspired by a postcard he saw on holiday. With Italy as a major influence in feel, quality and studio location, per una simply means "for one" (woman) in Italian. The collection combines fashion with lifestyle thus creating a range that appeals to a wide range of women. Davies invested financially in the project. He has commented: "Per Una is a bit of an obsession for me really, but I truly love it. The work is something that I just have to do." (en)
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  • George Davies (born 1941) is a British fashion retailer who headed Next from its creation in the 1980s, and founded the fashion label 'George at Asda' in the 1990s. Subsequently, he has also produced the successful Per Una fashion collection, launched in September 2001 at Marks & Spencer stores. Per Una symbolizes Davies' aspirations for a clothing collection to suit all the needs of modern women. All items include the three hearts logo, which was inspired by a postcard he saw on holiday. (en)
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  • George Davies (retailer) (en)
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