Geoffrey Moore is a Silicon Valley based high technology consultant and author. His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations.

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  • 1946-07-31 (xsd:date)
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  • Geoffrey Moore is a Silicon Valley based high technology consultant and author. His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations. Looking at the technology adoption lifecycle, the focus is on adopter categories. Moore's key insight is that the groups adopt innovations for different reasons. Early adopters are technology enthusiasts looking for a radical shift, where the early majority want a "productivity improvement". The latter group want a whole product, where the earlier group only needs the core product, and has the technical competence, and financial resources to make the rest themselves. One of Moore's most important theories is that of the metaphorical Bowling Alley as it applies to product development and rollout, after the Chasm. (en)
  • Geoffrey Moore est un écrivain et consultant hi-tech de la Silicon Valley. Ses livres sont basés sur son expérience en tant que consultant au sein du McKenna Group et du Chasm Group (qu'il a fondé), et des travaux de son prédécesseur Everett Rogers sur les catégories d'adopteurs et la diffusion de l'innovation. En analysant le cycle d'adoption des innovations, il identifie 5 catégories : Innovateurs; Adopteurs précoces; Majorité avancée; Majorité tardive; Retardataires . L'idée majeure de Moore est que différents groupes adoptent les innovations pour différentes raisons. Les adopteurs précoces sont des fondus de technologie recherchant un changement radical, alors que la majorité avancée veut une « amélioration de la productivité ». Le second groupe veut un produit fini, alors que le premier accepte les imperfections et possède les compétences techniques pour voir immédiatement les avantages. (fr)
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  • 150px (en)
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  • Dr Geoffrey Alexander Moore (en)
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  • Marie Moore (m. 1968) (en)
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  • Geoffrey Moore is a Silicon Valley based high technology consultant and author. His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations. (en)
  • Geoffrey Moore est un écrivain et consultant hi-tech de la Silicon Valley. (fr)
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  • Geoffrey Moore (en)
  • Geoffrey Moore (fr)
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  • Dr Geoffrey Alexander Moore
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