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- Foreign branding is an advertising and marketing term describing the use of foreign or foreign-sounding brand names for companies, products, and services to imply they are of foreign origin. This can also be used for foreign products if the country of origin may not be beneficial. In this case, companies tend to use a foreign branding strategy, trying to make customers believe that the company and/or its products originate from a more favourable country than they actually do. In non-English-speaking countries, many brands use English- or American-styled names to suggest foreign origin. In English and other non-English-speaking countries, many cosmetics and fashion brands use French- or Italian-styled names. Also, Japanese, Scandinavian, and of other origin-sounding names are used in both English- and non-English-speaking countries to achieve specific effects. (en)
- Le foreign branding est le fait de nommer une marque avec une consonance étrangère afin d'améliorer les ventes. Weston créé par un Français ou la marque américaine Häagen-Dazs sont des exemples typiques. Ce type de stratégie marketing peut également se rencontrer dans l'industrie du spectacle : Johnny Hallyday (Jean-Philippe Smet) en est un bon exemple. (fr)
- 이국적 브랜드 기법(Foreign Branding)은 고급스러운 느낌 또는 차별화된 느낌을 주기 위하여, 낯선 외국어 또는 외국어와 비슷한 브랜드 이름을 정하는 광고 및 마케팅 기법이다. (ko)
- Foreign branding är marknadsföring som ger varumärket en utländsk image. Den utländska imagen kan vara verklig eller rent påhittad. (sv)
- 洋品牌（Foreign branding）是一个广告营销术语，指与或外国名称相关的产品和服务所隐含的文化特征与优势。 在非英语国家，许多品牌使用英语或美国风格的名称。在英语和其他非英语国家，许多化妆品和时尚品牌使用法国或意大利风格的名称。另外，日本、北欧及其他非本地的名称也在许多国家被用于类似效果。著名的例子有：哈根達斯。 (zh)
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- Le foreign branding est le fait de nommer une marque avec une consonance étrangère afin d'améliorer les ventes. Weston créé par un Français ou la marque américaine Häagen-Dazs sont des exemples typiques. Ce type de stratégie marketing peut également se rencontrer dans l'industrie du spectacle : Johnny Hallyday (Jean-Philippe Smet) en est un bon exemple. (fr)
- 이국적 브랜드 기법(Foreign Branding)은 고급스러운 느낌 또는 차별화된 느낌을 주기 위하여, 낯선 외국어 또는 외국어와 비슷한 브랜드 이름을 정하는 광고 및 마케팅 기법이다. (ko)
- Foreign branding är marknadsföring som ger varumärket en utländsk image. Den utländska imagen kan vara verklig eller rent påhittad. (sv)
- 洋品牌（Foreign branding）是一个广告营销术语，指与或外国名称相关的产品和服务所隐含的文化特征与优势。 在非英语国家，许多品牌使用英语或美国风格的名称。在英语和其他非英语国家，许多化妆品和时尚品牌使用法国或意大利风格的名称。另外，日本、北欧及其他非本地的名称也在许多国家被用于类似效果。著名的例子有：哈根達斯。 (zh)
- Foreign branding is an advertising and marketing term describing the use of foreign or foreign-sounding brand names for companies, products, and services to imply they are of foreign origin. This can also be used for foreign products if the country of origin may not be beneficial. In this case, companies tend to use a foreign branding strategy, trying to make customers believe that the company and/or its products originate from a more favourable country than they actually do. (en)
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- Foreign branding (en)
- Foreign branding (fr)
- 이국적 브랜드 기법 (ko)
- Foreign branding (sv)
- 洋品牌 (zh)
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