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DAX is a cloud based Software as a Service production workflow application used by the television and film industries for media production and digital asset management. The name DAX is derived from "Digital Asset Exchange," and was first registered as a trademark by Sample Digital Holdings, LLC., the name by which the company that developed and provided the technology was known until 2012. Acquired in April, 2014 by Prime Focus Technologies, the company's North American operation is headquartered in Culver City, California. Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus (BSE code: 532748), is a provider of cloud-based production workflow and media asset management applications to the entertainment industry.

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  • DAX is a cloud based Software as a Service production workflow application used by the television and film industries for media production and digital asset management. The name DAX is derived from "Digital Asset Exchange," and was first registered as a trademark by Sample Digital Holdings, LLC., the name by which the company that developed and provided the technology was known until 2012. Acquired in April, 2014 by Prime Focus Technologies, the company's North American operation is headquartered in Culver City, California. Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus (BSE code: 532748), is a provider of cloud-based production workflow and media asset management applications to the entertainment industry. The DAX software is used to collaborate on content created throughout the course of motion picture and television production, as well as for marketing and distribution of the final product. DAX is used for storage, review and distribution of digitized production elements, including video, audio, photography and documents such as screenplays, legal contracts, budgets, schedules and basic text documents, among other uses, according to the company's website. The mobile application also adapts the technology to the industry's increasing global production methods. The company owns several patents on the technology, including US Patent No: 7,660,416 and 8,218,764 for "System and Method for Media Content Collaboration Throughout a Media Production Process," and trademarks in addition to DAX, including Digital Dailies and iDailies, an application that allows video to be viewed on mobile devices such as the iPad and iPhone. DAX 4.0, released in April 2013 at the National Association of Broadcasters Show in Las Vegas earned the Studios Daily Prime Award for Ease of Use. (en)
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  • DAX Cloud (en)
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  • DAX (en)
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  • DAX is a cloud based Software as a Service production workflow application used by the television and film industries for media production and digital asset management. The name DAX is derived from "Digital Asset Exchange," and was first registered as a trademark by Sample Digital Holdings, LLC., the name by which the company that developed and provided the technology was known until 2012. Acquired in April, 2014 by Prime Focus Technologies, the company's North American operation is headquartered in Culver City, California. Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus (BSE code: 532748), is a provider of cloud-based production workflow and media asset management applications to the entertainment industry. (en)
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  • DAX (application) (en)
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  • DAX (en)
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