Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts. The company also had a European office in London, England. The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch. Crimson Hexagon's analysis of current events and trending topics was often featured in news articles. Pew Research used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse.
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