The Cobra Group is a sales and marketing company specialising in a variety of direct marketing strategies, including event marketing and face-to-face selling (door to door) in the business-to-consumer and business-to-business channels. The company is based in London, UK and Sydney, Australia and has an affiliate network of legally independent sales companies in 20 countries throughout Europe and Asia.

PropertyValue
dbpedia-owl:footnotes
dbpedia-owl:foundationdate
  • 1986
dbpedia-owl:industry
dbpedia-owl:keyPerson
dbpedia-owl:keyPersonPosition
  • Chris Niarchos,
  • Michael Hogg,
  • Mike Blane,
  • Paul Sanderson,
  • Richard Davison,
dbpedia-owl:locationcity
dbpedia-owl:locationcountry
p:abstract
  • The Cobra Group is a sales and marketing company specialising in a variety of direct marketing strategies, including event marketing and face-to-face selling (door to door) in the business-to-consumer and business-to-business channels. The company is based in London, UK and Sydney, Australia and has an affiliate network of legally independent sales companies in 20 countries throughout Europe and Asia. The Cobra Group represents and has represented many of the world's leading firms in industries such as telecommunications, home security, energy and financial services. Furthermore, it is now also a leader in donor acquisitions on behalf of numerous charitable organisations globally. Some of the companies within the Cobra Group are Appco Direct, Appco Energy Direct, Credico, Allsports and Support Direct. The Cobra Group has in recent times received much negative press, including an investigation by the Daily Mirror. Working conditions of companies operating under the guise of the Cobra Group have been heavily criticised by workers for the commission-only pay conditions, long and unsociable hours and status for workers not as employees of the company, but in fact as self-employed and as such without guaranteed wages. The style of business has been likened to a Pyramid scheme. (en)
p:foundation
  • 1986 (xsd:integer)
p:founder
  • Chris Niarchos (en)
p:hasPhotoCollection
p:homepage
p:industry
p:keyPeople
p:locationCity
p:locationCountry
p:name
  • The Cobra Group (en)
p:type
  • PLC (en)
p:wikiPageUsesTemplate
p:wordnet_type
rdf:type
rdfs:comment
  • The Cobra Group is a sales and marketing company specialising in a variety of direct marketing strategies, including event marketing and face-to-face selling (door to door) in the business-to-consumer and business-to-business channels. The company is based in London, UK and Sydney, Australia and has an affiliate network of legally independent sales companies in 20 countries throughout Europe and Asia. (en)
rdfs:label
  • Cobra Group (Marketing) (en)
  • Cobra Group (it)
owl:sameAs
skos:subject
foaf:name
  • The Cobra Group
foaf:page