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- A chief reputation officer (CRO) is an executive-level position at a corporation, company, organization, or institution, typically reporting directly to the CEO or board of directors and belonging to the executive board of directors. The chief reputation officer is responsible for reputation, brand, public relations/public affairs, and the integrated management and effective and efficient coherence and consistency of all internal and external communications, throughout all physical and virtual touch-points, in order to create a favorable base for strong and lasting relationships with the stakeholders on which the organization depends. The CRO is the corporate officer primarily responsible for: 1.
* Developing and implementing an integrated communication policy actively embedded in the organization’s global business strategy. 2.
* Helping the organization in deeply understanding its market, and stakeholders and providing knowledge and management tools on how to translate this understanding into differentiating, attractive perceptions and supportive behaviors. 3.
* Assisting the organization in building and maintaining strong relationships with key stakeholders among all strata of society. 4.
* Supporting the organization in creating global strategic alignment through company’s vision, mission, brand values and positioning, as the starting points for internal and external alignment with de organization. 5.
* Helping the organization in creating a strong corporate brand. 6.
* Assessing the organization in creating and enhancing a sustainable reputation 7.
* Supporting the organization in the identification and mitigation of reputational risks and to advise and participate in decisions that may impact its 8.
* Preparing top executives and management throughout the business for intense persuasive communication with relevant 9.
* Advising and supporting the top executive / CEO in building and maintaining his/her personal 10.
* Developing an integrated management dashboard to measure the corporate communications, brand, reputation and intangibles performance and to reveal accountability and value creation towards business and financial return. 11.
* Fostering the organization in its permanent transformation using reputation management to achieve corporate excellence. (en)
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- A chief reputation officer (CRO) is an executive-level position at a corporation, company, organization, or institution, typically reporting directly to the CEO or board of directors and belonging to the executive board of directors. The CRO is the corporate officer primarily responsible for: (en)
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- Chief reputation officer (en)
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