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- The Check My Ads Agency and Check My Ads Institute are organizations founded by Nandini Jammi and Claire Atkin. The Check My Ads Agency is a brand safety and marketing consultancy that Atkin and Jammi founded in 2020. The Check My Ads Institute is a non-profit advertising watchdog organization created in October 2021, which aims to do deeper investigative research into the advertising technology industry. Jammi and Atkin also publish a newsletter called Branded. Atkin and Jammi focus on the issue of advertisements displaying on websites they describe as "bad faith publishers": websites containing fake news, far-right content, medical misinformation, and conspiracy theories, or websites engaged in advertising fraud. Many companies are not aware specifically where their advertisements display due to the complexity and lack of transparency in online advertising; the Check My Ads Agency aims to help companies learn more about where their products or services are advertised and avoid advertising on bad faith publishers, and the Check My Ads Institute researches the online advertising industry and its enablement of these publishers, and pushes for increased transparency and change. (en)
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- 12574 (xsd:nonNegativeInteger)
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- Advertising technology industry (en)
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- Claire Atkin and Nandini Jammi (en)
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- Check My Ads Institute logo.svg (en)
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- "Check My Ads" written in black and white block text (en)
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- Check My Ads Agency (en)
- Check My Ads Institute (en)
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- The Check My Ads Agency and Check My Ads Institute are organizations founded by Nandini Jammi and Claire Atkin. The Check My Ads Agency is a brand safety and marketing consultancy that Atkin and Jammi founded in 2020. The Check My Ads Institute is a non-profit advertising watchdog organization created in October 2021, which aims to do deeper investigative research into the advertising technology industry. Jammi and Atkin also publish a newsletter called Branded. (en)
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