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The Centre d'étude des supports de publicité (CESP) is a Paris-based non-profit association of media and communications services in France. It is a French inter-professional body gathering the whole advertising market players concerned by studying audience of media: advertisers, agencies and media consulting houses, federation of ad purchasing space, medias and advertising sales houses.It is a center for documentation, information, training for professionals.Its missions are: conduct audit and labelize studies and researches on media and their audience.It brings its expertise both in France and internationally on works on media, on new tools and technics.

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  • The Centre d'étude des supports de publicité (CESP) is a Paris-based non-profit association of media and communications services in France. It is a French inter-professional body gathering the whole advertising market players concerned by studying audience of media: advertisers, agencies and media consulting houses, federation of ad purchasing space, medias and advertising sales houses.It is a center for documentation, information, training for professionals.Its missions are: conduct audit and labelize studies and researches on media and their audience.It brings its expertise both in France and internationally on works on media, on new tools and technics. At the international level, it is a member of several bodies: * Esomar: The World Association of Research Professionals. * EBU: Union Européenne Radio-Télévision * Emro: Association of European Media Research Organisations * I-JIC (previously EURO-JICs): Association internationale des organismes de certification et d’études des supports de publicité (en)
  • Le Centre d'Étude des Supports de Publicité (CESP), fondé en 1957 par René Gustave Félix Dubois, est une association interprofessionnelle française qui regroupe l'ensemble des acteurs du marché publicitaire concernés par l'étude de l'audience des médias (annonceurs, agences et conseils médias, centrales d'achat d'espace, médias et régies publicitaires). Il est chargé de l'audit des mesures d'audiences de référence. En parallèle de cette activité, il assure également des missions de certification et de conseil en France et à l'international. (fr)
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dbp:date
  • November 2019 (en)
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  • similar to labilize (en)
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  • Le Centre d'Étude des Supports de Publicité (CESP), fondé en 1957 par René Gustave Félix Dubois, est une association interprofessionnelle française qui regroupe l'ensemble des acteurs du marché publicitaire concernés par l'étude de l'audience des médias (annonceurs, agences et conseils médias, centrales d'achat d'espace, médias et régies publicitaires). Il est chargé de l'audit des mesures d'audiences de référence. En parallèle de cette activité, il assure également des missions de certification et de conseil en France et à l'international. (fr)
  • The Centre d'étude des supports de publicité (CESP) is a Paris-based non-profit association of media and communications services in France. It is a French inter-professional body gathering the whole advertising market players concerned by studying audience of media: advertisers, agencies and media consulting houses, federation of ad purchasing space, medias and advertising sales houses.It is a center for documentation, information, training for professionals.Its missions are: conduct audit and labelize studies and researches on media and their audience.It brings its expertise both in France and internationally on works on media, on new tools and technics. (en)
rdfs:label
  • Centre d'étude des supports de publicité (en)
  • Centre d'étude des supports de publicité (fr)
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